REVIEW EXCERPTS 

There are notes of both Catch-22 and 1984 in Zed, although where the first two focus on government control and endless war, the latter centers on government control and a technocratic corporation called Beetle...Kavenna’s cleverness doesn’t come at the expense of the book’s depth (and I was impressed at her restraint, for example, in managing to avoid the term "Beetlemania"). Rather, her wit helps ease readers into what becomes a novel of ideas...Definitive answers are dangerous, Zed suggests; but in asking the questions, perhaps, we come to understand something about being messy, uncertain and human.

The Washington Post

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The future is complicated. But that isn’t why Joanna Kavenna’s new dystopian novel Zed triggers an unsettling buzz inside your brain that lasts long after the last page...British novelist Joanna Kavenna cleverly combines dark humor and Pynchonesque storytelling in this insightful, unsettling look at how technology impacts our lives...Early chapters cause some technological claustrophobia as Kavenna draws readers into this bleak dystopian existence with the narrative’s deadpan Orwellian double speak, but she breaks through that setup to deliver a crazy, convoluted plot that’s riveting and relevant. So relevant that when an email asks you to "accept" a new privacy policy you’ll think "zed." When an app asks you to share your location, you’ll pause and mumble "zed." Kavenna has skillfully made our present feel like dystopian fiction.

USA TODAY

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Engrossing, prescient, and disorienting...One of the markers of good art for me has always been its ability to leave a new film over the world, the way certain museum shows, when one exits the gallery, seem to have transformed the city itself. Zed is a novel about our most eternal concerns— free will, identity, language—transposed onto a future that feels terrifyingly present...You’ll never want to look at your phone again.

Nadja Spiegelman, The Paris Review

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Wonderful ...Orwellian in the classic sense of a dystopic future where language has been manipulated in all kinds of ways...Very funny and very dark...Futuristic, but so evocative of today.

David Plotz, Slate

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Zed is what a dystopia looks like when written by a non-cynic. It is a dystopia written, instead, with a capacious, generous view of humanity, which in Kavenna’s mind will always have scruples, be struck with empathy, be zedlike and surprising. Kavenna proves herself a master of the gently preposterous as she both mocks and sympathizes with her characters... Some reality is best captured the slow way. Say, by typing out a conversation—or in Kavenna’s case, in a novel. 

Fran Bigman, Literary Hub

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Delightfully disturbing...[An] intricate plot Dickens himself would surely have admired...Prose like clotted cream: thick but delicious...The number of prominent literary novelists trying their hands at speculative or science fiction continues to grow...Kavenna is at home at the most literary end of the genre in the way that Margaret Atwood is, as an extension of her more realistic fiction’s philosophical, political, and moral concerns...I recommend this one highly.

Valerie Sayers, Commonweal

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Zed is a novel that takes seriously the age-old problem of free will. Not only does Kavenna pause the narrative to describe the difference between free will and determinism, she also dives deep into the theoretical waters of quantum physics and entanglement... I geeked-out at Kavenna’s bold and modern re-framing of the problem...With a deadpan sense of humour and an eye for the absurd, Kavenna eviscerates the tech-industry’s utopian (libertarian) dream that we can code our way to a better future...A fascinating study on the question of free will, a castigating attack on the twisted utopian vision of Silicon Valley, and a cautionary tale of what will happen if we fail to regulate these corporate monoliths.

Ian Mond, Locus

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Full of hilarious riffs on the way language itself fights back against control, and plot twists that seem to borrow from a gumshoe crime caper, Zed is a fabulously intelligent rejoinder to the idea that a tech dystopia is inevitable.

Literary Hub

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Joanna Kavenna has a savage sense of humor and deft eye for ridiculous tech trends. Zed is as hilarious as it is horrifyingly plausible.

Shelf Awareness

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With a biting wit and and a discomfiting plausibility, Zed offers up a portrait of what might happen if everything – and I do mean EVERYTHING – was dictated by algorithmic whims...There’s a dark absurdity at the heart of Zed that is reminiscent of Kafka or Pynchon...Smart and propulsive...Unsettlingly prescient...Exceptional...An unrelenting and sly satiric look at a world that feels like somewhere we could legitimately find ourselves sooner than we think.

The Maine Edge

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Zed is a marvel. Not only does it map the chilling implications of creeping technological and corporate influence, it reveals to us the deeply necessary phenomena with which that influence is in conflict. The result is both a painfully convincing dystopia and a moving argument for unpredictability - even chaos - as its own kind of freedom.

Sam Byers, author of PERFIDIOUS ALBION

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Joanna Kavenna's Zed is a dark, dazzling journey through possible near-futures...a novel of ideas with heart and soul.

Tom Chatfield

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Zed is brilliant dystopian insanity on a grand scale, describing a world of corporate pretenders, broken software, and algorithms that never quite work as well as they're supposed to. Hilarious, incisive, and painfully relevant.

Max Barry

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Joanna Kavenna is a brilliantly unpredictable novelist: whatever you think she might do next, she doesn’t. After novels dealing with depression (Inglorious), with maternity (The Birth of Love), with quantum physics (A Field Guide to Reality), she turns her formidable talents to the most pressing topic of these days: our digitally enmeshed lives. In terms of its stylistic innovations, Zed is a tour de force […] a novel that takes our strange, hall-of-mirrors times very seriously indeed. It is a work of delirious genius.

Stuart Kelly, Guardian

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Joanna Kavenna’s latest mindbender features the CEO of a multinational tech company whose sway has long outstripped that of mere governments...It's chillingly believable, but Zed is also extremely funny, especially when the hitherto compliant Veeps begin to malfunction…Kavenna remains one of the most brilliant and disconcerting British writers working today.

Suzi Feay, Spectator

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If Joanna Kavenna’s previous novel, A Field Guide to Reality, took us down a dreamy, Carrollian rabbit hole, then Zed, her latest, is more post-Orwellian nightmare…It’s bizarre to find all this so funny, not least because it feels alarmingly close to our reality. Zed picks apart, with piercing clarity, how little people think about offering up their data, and how blithe we may be about who gathers it at the other end…One of the cleverest books you’ll read this year.

Sophie Ratcliffe, Telegraph

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Kavenna's prose is exhilarating. Reality is incoherent. Dreams, VR and lived experience all blur. Identities multiply, while true authenticity seems impossible to quantify.

New Scientist

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A brainy, bustling novel, Zed is hugely enjoyable…What’s great about it is that Kavenna uses her scenario not only for horror, but laughter, too, as a send-up of corporate hubris and government heedlessness.

Anthony Cummins, The Observer

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A witty exploration of freedom and oppression . . . fun and erudite . . . For readers who like to nod at clever references, the imaginative Zed will be a delight, and it will no doubt gain many admirers.

Sunday Times

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A razor-sharp satire about life under the ubiquitous eye of a global tech corporation, Joanna Kavenna has hit a home run with ZED

Tatler

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Kavenna is a Very Intelligent Author. Her imagined world is convincing and darkly humorous…Kavenna's satire has bite and often rings uncomfortably true.

Miranda France, Literary Review

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Snort-inducingly funny.

Daily Mail

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Absorbing and timely…Hilarious. Zed plunges into potential extremes, and reminds us that in all our faults, we cannot be reduced to a series of 1s and 0s. At least, not yet.

Financial Times

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This razor-keen examination of an algorithmically controlled world feels perilously close to contemporary life.

Metro 

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I have read several of [Kavenna’s] novels and become an admirer of her invariably ironic, paradoxical and tongue-in-cheek writing style. Her latest novel is the best so far. Zed, which can be described as an ironic sci-fi dystopia, is set in a society run entirely by algorithms, developed and owned by a global media conglomerate called Beetle…Yet life itself gets in the way of that dystopian scenario, and Guy Matthias, the CEO of Beetle itself and the novel’s protagonist, has to face the sheer unpredictability of his company’s operations and of his own – rather disorderly – daily existence…As per the novel’s concluding paragraph, almost Buddhist in its beautiful equivocation: “She moved through beauty and uncertainty, chaos and love. This was everything and nothing, at the same time!”...A poignant satire of the digital age”

Vitali Vitaliev, ‘Best Summer Reads’ Engineering and Technology

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Kavenna has a deft, arch tone when she sketches a society dominated by mass data surveillance and tame academics. Her prose is wry and perceptive . . . Zed takes aim at the smooth, farcical terror of functional and ubiquitous surveillance.

The Oldie

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Zed intelligently depicts the dangers posed by the high-tech companies increasingly infiltrating our lives and simultaneously revels in the resistance that comes from being human…Zed is wickedly funny and the novel’s humour is essential to its celebration of uncertainty, chaos and love. Guy Matthias is a delirious parody of male angst seeking refuge in self-aggrandisement and extra-marital sex. Addicted to longevity treatments, he has regular infusions of young people’s blood and wears a cryogenic amulet round his neck. His wife wants a divorce, citing his “rabid, drooling fear of death”…Kavenna’s wickedly delicious humour is the light at the end of the tunnel – one that’s not from an approaching train.

Sean Sheehan, Business Post

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Zed sweats with wit and vitality, and reads like the work of a writer relishing her task. It also transcends its moment.

TLS

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In this tangled, riveting parable of the modern surveillance state, Kavenna leads readers through an eerie near-future England dominated by the Beetle corporation, whose increasingly invasive technology monitors everything: people’s health, transportation, and even the contents of one’s refrigerator…Kavenna delivers this gripping narrative with wit and dark humor, leaving readers both entertained and a little paranoid.

Starred review, Publishers’ Weekly

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Kavenna deserves high praise for originality as well as the energy and humour of her writing. In 367 pages she manages to paint a picture of a world terrifyingly similar to our own and provides a witty and horrifyingly relevant account of just how much technology can control the world if we let it . . . Kavenna’s book is full of dark humour and provides refreshingly frank social commentary with a distinctly Orwellian flavour. Clever, funny and incredibly readable, Zed is a book that might make you think twice before agreeing to “share my location” on the next app you download.

The Scotsman 

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In an alarmingly plausible near future, tech giant Beetle has risen to global prominence in the fields of transportation, communication, health, security, media, and everything else…Kavenna…is a diligent scholar of her form, melding a massively complex plot à la Thomas Pynchon and the wicked social satire of Evelyn Waugh with a healthy dose of Gogol’s absurdist dysphoria thrown in for good measure. Complex, funny, prescient, difficult: Kavenna's novel tackles nothing less than everything as it blurs the lines between real and virtual.

Starred review, Kirkus